Top 5 Social Apps on Android in Malta for Q4 2023

In Q4 2023, the top social apps on Android in Malta demonstrated intriguing performance trends, according to data from Sensor Tower. Here's a closer look at the weekly downloads, revenue, and active user metrics for TikTok, Instagram, Threads, Facebook, and Facebook Lite.

TikTok saw a decline in weekly revenue, starting at around $5.9K in late September and dropping to approximately $2.8K by late November. However, December showed a slight recovery, with revenue peaking at $4.7K by the end of the month. Weekly downloads for TikTok fluctuated, beginning the quarter with about 1K downloads and stabilizing around 400-600 downloads per week through most of the quarter, ending with a slight rise to 558 downloads in the last week of December.

Instagram experienced modest revenue gains throughout the quarter. Starting at $132 in late September, its revenue increased to a peak of $269 in mid-October, fluctuated in the following weeks, and ended with $93 in the final week of December. Weekly downloads for Instagram showed a steady pattern, starting at 534 and largely maintaining between 263 and 392 downloads, before dipping to 282 in the last week.

Threads, a newer entrant, had no revenue data but showed significant activity in downloads. The app saw a spike in downloads in mid-December with 1.6K downloads, followed by a decrease to 702 downloads by the end of December.

Facebook had a noteworthy increase in weekly revenue, starting at $267 in late September and peaking at $568 in late November. It then slightly decreased, ending the quarter with $493 in the final week of December. Facebook's weekly downloads showed a downward trend, beginning at 424 and gradually dropping to 185 by the last week of December.

Lastly, Facebook Lite did not have revenue data available but showed a stable download trend. Starting with 183 downloads in late September, the app's downloads fluctuated slightly, ending the quarter with 137 downloads in the last week of December.

For more in-depth insights and detailed data, visit Sensor Tower.